Customer-Oriented Approaches to Identifying Product-Markets

Customer approaches to product development with suppliers

It has long been accepted that a realistic view of what happens between customer companies and their suppliers cannot be achieved by examining single purchases alone. Instead, a single purchase can only be understood as part of a supplier–customer relationship which both affects and is affected by it. Also in business markets, a customer’s purchase behaviour is not simply a passive response to ...

Analyzing Product Efficiency – A Customer-Oriented Approach

Simplifying Configuration through Customer Oriented Product Models

Mass customization research explores the design and production of individualized products at mass product costs. Model-based configuration systems allow the customer to configure an individualized product. With increasing product and configuration complexity, ways of simplifying configuration for the customer are required. This paper discusses some principles of model-based configuration and in...

A Matrix Approach to the Customer-oriented Product Design

A customer-oriented product designer must rely on many types of information, including customer-product requirements and design developments in the related fields. Concurrent engineering applications in product design problems will help designers to systematically consider relevant design information and make the most effective use of the time they devoted to the design process. Even though man...

Revenue Maximization in Customer-to-Customer Markets

Customer-to-customer (C2C) markets, such as eBay, provide a platform allowing customers to engage in business with each other. The success of a C2C market requires an appropriate pricing (i.e., transaction fee charged by the market owner) scheme that can maximize the market owner’s revenue while encouraging customers to participate in the market. However, the choice of an optimal revenue-maximi...