CUSTOMER EXPERIENCE OF MULTI-SERVICE PLATFORM: THE MEDIATING ROLE BETWEEN BRAND EXTENSION STRATEGY AND BRAND IMAGE
نویسندگان
چکیده
منابع مشابه
The Effect of Brand Extension Strategy on Its Image: The Case of Majid Brand
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ژورنال
عنوان ژورنال: Dinasti International Journal of Management Science
سال: 2020
ISSN: 2686-522X,2686-5211
DOI: 10.31933/dijms.v2i1.555