Customer engagement behavior in virtual space
نویسندگان
چکیده
منابع مشابه
Exploring customer engagement behavior : construct proposal and its antecedents
Customer engagement behavior (CEB) receives increasing attention from both academics and practitioners, as it represents one of the key customer profitability determinants. This study attempts to provide a holistic view of CEB by (1) proposing an instrument to measure CEB, and (2) its antecedents. Based on the existent literature, we conceptualize CEB as a formative construct consisting of word...
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INTRODUCTION The term customer engagement, which most often refers to the customer’s increasingly active role either with regards to the customer’s emotional or cognitive involvement with brands, their behavioral manifestations beyond purchase in interaction with brands or their role in the value co-creation process, has been consolidated in the literature in the recent years as a relevant conc...
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Recent developments in marketing highlight the blurring of boundaries between firms and customers. The concept of customer engagement aggregates the multiple ways customer behaviors beyond transactions may influence the firm. However, the term is embryonic and academics and practitioners alike lack understanding on how customer engagement contributes to value co-creation. This paper marks the f...
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Today e-learning is blooming as a vital part of digital age education which facilitates a virtual environment for enhanced interaction & engagement between teachers and fellow learners and to engage them with resources for effective learning. Despite having significant potential, the Google classroom is still vastly underutilized especially in developing countries e.g. Bangladesh. This study is...
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ژورنال
عنوان ژورنال: Studia i Prace WNEiZ
سال: 2016
ISSN: 2080-4881,2300-4096
DOI: 10.18276/sip.2016.43/3-14