Cumulative Dominance and Heuristic Performance in Binary Multiattribute Choice
نویسندگان
چکیده
منابع مشابه
Cumulative Dominance and Heuristic Performance in Binary Multiattribute Choice
We study the effectiveness of simple heuristics in multiattribute decision making. We consider the case of an additive separable utility function with nonnegative, nonincreasing attribute weights. In this case, cumulative dominance ensures that the so-called cumulative dominance compliant heuristics will choose a best alternative. For the case of binary attribute values and under two probabilis...
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ژورنال
عنوان ژورنال: Operations Research
سال: 2008
ISSN: 0030-364X,1526-5463
DOI: 10.1287/opre.1070.0485