Cultural stereotypes in Nigerian print media advertisements

300: Cultural Stereotypes and War against Barbarism

During the era of Bush administration and post-September 11th anti-terrorism discourse, the movie 300 was one of the best exemplar of a close relationship between Hollywood pop culture products and the neo-conservatives’ political discourse of nationalism. From my point of view, 300 is not an example of outstanding artistic films, but a film that more than any other film contains an Iranophobic...

Content Analysis of Trends in Print Magazine Tobacco Advertisements.

OBJECTIVES To provide a descriptive and comparative content analysis of tobacco print magazine ads, with a focus on rhetorical and persuasive themes. METHODS Print tobacco ads for cigarettes, cigars, e-cigarettes, moist snuff, and snus (N = 171) were content analyzed for the physical composition/ad format (e.g., size of ad, image, setting, branding, warning label) and the content of the ad (e...

Claim validity of print advertisements found in otolaryngology journals.

OBJECTIVE To evaluate the accuracy and scientific evidence supporting product claims made in print advertisements within otolaryngology journals. DESIGN Cross-sectional survey with literature review and multiple-reviewer evaluation. Fifty claims made within 23 unique advertisements found in prominent otolaryngology journals were selected. References to support the claims were provided within ...

Mass Media and Gender Stereotypes

Puns and Blending: the Case of Print Advertisements

In this paper, the connection between metaphor, metonymy, blending and humour is discussed against an analysis of puns in print advertisements featuring both visual and verbal elements. The analysis is based on the theory of conceptual blending (Fauconnier and Turner 1994, 1996 etc.) and on analyses of humour within that framework made by Coulson (1996, 2001, in press), but it also draws on obs...