Critical hospitality management research

Critical hospitality management research

This paper discusses the development of critical hospitality management research (CHMR) and explores key issues that such approaches raise. The paper is split into two parts. The first reviews contemporary writings that reflect the changing nature of hospitality management research and accounts for the emergence of a critical tradition. The second part identifies eight areas which are central c...

Hospitality Management : Learning , Doing , Knowing

Eves Reader in Food Management , Head of Hospitality and Food School of Hospitality and Tourism Management

An adequate sample is required in studies to give acceptable power levels and generalizability. Timeliness is also at issue, hence a number of approaches are used to increase speed of recruitment and sample sizes, including incentives (Jerosch-Herold et al, 2011). Draper et al (2009) also noted that to do high quality research necessitates recruitment of sufficient participants if conclusions a...

Tourism and Hospitality Research in Ireland Conference

One of the primary challenges for the tourism sector is to communicate with potential customers in a manner that is readily accessible to them. Tourism enterprises must ensure that the tourism product is presented and promoted in the most effective and efficient manner possible. Information and communication technology (ICT) applications play a critical role in overcoming this challenge. The li...

Customer Relationship Management in Hospitality Sector

Customer relationship management (CRM) is a business strategy to select and manage the most valuable customer relationships. CRM requires a customer-centric business philosophy and culture to support effective marketing, sales, and service processes. CRM applications can enable effective customer relationship management, provided that an enterprise has the right leadership, strategy, and cultur...