Creative tourism development through storynomics tourism model in Borobudur

نویسندگان

چکیده

So far, the development of tourism in Borobudur depends on The Temple as a tourist destination. Meanwhile, sustainable tourism, can’t only promote destinations, but also strengthening environmental sustainability, local wisdom, and economy. This study aims to explain creative through model storynomics Borobudur. concept used this research include storytelling marketing communication, model. applies both quantitative qualitative approach. Data collection was done survey, FGD, interview. result show that there are at least five sources creativity Borobudur, namely nature, arts/craft, spirituality, gastronomy, language. comes from collaboration between government, communities, service provider, themselves. is with formation cultural narrative originates culture, history, relief into story economic value (storynomics).
 
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ژورنال

عنوان ژورنال: Jurnal studi komunikasi

سال: 2022

ISSN: ['2549-7626']

DOI: https://doi.org/10.25139/jsk.v6i3.4682