Corporate Social Responsibility Policy And Brand Value
نویسندگان
چکیده
منابع مشابه
Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
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Although prior research has addressed the influence of corporate social responsibility (CSR) on perceived customer responses, it is not clear whether CSR affects market value of the firm. This study develops and tests a conceptual framework, which predicts that (1) customer satisfaction partially mediates the relationship between CSR and firm market value (i.e., Tobin’s q and stock return), (2)...
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ژورنال
عنوان ژورنال: Journal of Applied Business Research (JABR)
سال: 2015
ISSN: 2157-8834,0892-7626
DOI: 10.19030/jabr.v31i6.9463