Corporate Recognition Award and Reputation Dimensions on Corporate Reputation Consequences
نویسندگان
چکیده
The present study aims to investigate the influence of corporate recognition award and reputation dimensions on consequences which are trust, satisfaction, loyalty, positive word-of-mouth advertisements. Moreover, also shows mediating impact between satisfaction loyalty. results show that have significant influence. a except dimension good employer. analysis partially mediates indicate can significantly consequences. make strong consumer perception response when organization is positive.
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ژورنال
عنوان ژورنال: International Journal of Asian Business and Information Management
سال: 2021
ISSN: ['1947-9638', '1947-9646']
DOI: https://doi.org/10.4018/ijabim.20210701.oa12