Corporate identity: the concept, its measurement and management

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

Redefine of Education and its Components Based on the Phenomenological Concept of Identity

The concept of identity is one of the most crucial issues of human society. One of the areas in which the concept of identity has been strongly discussed, is education. In each period, affected by the terms and textural characteristics of societies and eras, identity has found special concept.The authors attempt to redefine education and its components, based on the phenomenological concep...

The niche party concept and its measurement

The concept of the niche party has become increasingly popular in analyses of party competition. Yet, existing approaches vary in their definitions and their measurement approaches. We propose using a minimal definition that allows us to compare political parties in terms of their 'nicheness'. We argue that the conceptual core of the niche party concept is based on issue emphasis and that a nic...

The Corporate Secret Identity

wuthering heights and the concept of marality/a sociological study of the novel

to discuss my point, i have collected quite a number of articles, anthologies, and books about "wuthering heights" applying various ideas and theories to this fantastic story. hence, i have come to believe that gadamer and jauss are rightful when they claim that "the individaul human mind is the center and origin of all meaning," 3 that reading literature is a reader-oriented activity, that it ...