Cool and Heavy

'Cool', Brands and 'Cool' Brands

The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...

Barium and europium abundances in cool dwarf stars and nucleosynthesis of heavy elements

We revise barium abundances in 29 cool stars with metallicities [Fe/H] ranging from −2.20 to 0.07 and europium abundances in 15 stars with [Fe/H] from−1.52 to 0.07. The sample has been extracted from Fuhrmann’s lists (1998, 2000) and confined to main-sequence and turnoff stars with only one subgiant added. The results are based on differential NLTE model atmosphere analyses of spectra that have...

accumulation of heavy metals (cu, zn, cd and pb) in sediment and selected organisms in lukut river, negrisembilan, malaysia, and toxocological studies of heavy metals (cu, zn, cd and pb) on penaeus monodon (fabricius, 1798) juveniles

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To cool or not to cool?

Too Cool at School - Understanding Cool Teenagers

Cool can be thought about on three levels; the having of cool things, the doing of cool stuff and the being of cool. Whilst there is some understanding of cool products, the concept, of being cool is much more elusive to designers and developers of systems. This study examines this space by using a set of pre-prepared teenage personas as probes with a set of teenagers with the aim of better und...