Convincing consumers to share personal data: double-edged effect of offering money
نویسندگان
چکیده
منابع مشابه
Commentary: Money and models: double-edged swords.
Being richer rather than poorer is well known to be associated with a longer and healthier life. It is a small leap from this long-standing observation to the proposition that giving money to people could offer them this same advantage. But evaluation of this simple premise has been hampered by the nonrandom fashion in which wealth is typically distributed. Apart from lotteries, people rarely r...
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ژورنال
عنوان ژورنال: Journal of Consumer Marketing
سال: 2019
ISSN: 0736-3761,0736-3761
DOI: 10.1108/jcm-06-2018-2724