CONSUMPTION PREFERENCES OF THE REPUBLIC OF MOLDOVA POPULATION REGARDING WINES AND ALCOHOLIC BEVERAGES

The wine market is a mature strongly affected by favorable or unfavorable developments in the eating habits and purchasing behavior of consumers. In order to establish promotion policies priority marketing strategies, it would be profile consumer from target group for which assortment placed on intended. study objectives focused main preference characteristics wines alcoholic beverages consumption, notoriety produced local winemakers those imported among national As result study, following were established: group, amount assortment/brands preferred consumers, frequency consumption role advertising/promotion purchase decision consumer.