Consumer purchasing response to mandatory genetically engineered labeling

On January 1, 2022, mandatory genetically engineered (GE) food disclosure labeling became required nationwide in the United States. To date, only GE law implemented U.S. was Vermont’s Act 120. This article examines consumer purchasing response to implementation of 120 using store-level scanner data purchases. We measure effects on grocery store sales (1) certain GE-labeled products, (2) non-GMO labeled and (3) organic products Vermont. Using a difference-in-differences approach, we compare stores Vermont control states before after passed, implemented, repealed. find that during 120′s one-month period, soup decreased by 5.9%, increased 2.5%, 1.7%. Areas with lower levels education saw bigger increases products. Sales trends, however, reversed for all three product categories The actually 6% repealed medium term, suggesting improved attitudes towards over time.