Consumer Perceptions of Quality: Key Issues for Horticultural Research
نویسندگان
چکیده
منابع مشابه
Consumer perceptions of food quality in Malaysia
Purpose – This paper was written to gain an understanding of the quality cues that consumers look for in purchasing fresh meat and fresh fruit and vegetables in Malaysia. Through a perceived quality model, this paper identifies the implicit, intrinsic, extrinsic and credence quality cues consumers’ use in their decision to purchase fresh meat and fresh fruit and vegetables. Design/methodology/a...
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ژورنال
عنوان ژورنال: HortScience
سال: 1991
ISSN: 0018-5345,2327-9834
DOI: 10.21273/hortsci.26.7.823