Consumer conviction and commitment: An appraisal-based framework for attitude certainty
نویسندگان
چکیده
منابع مشابه
Consumer conviction and commitment: An appraisal-based framework for attitude certainty
This paper explores consumers' commitment to and conviction about their beliefs in the form of attitude certainty. Based on a review of past research, we present a new framework for understanding attitude certainty and how consumers' attitude certainty is shaped by their resisting or yielding to persuasive messages, or even by their reflections on the evidence supporting their attitudes. We pro...
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This research explores the possibility that changes in attitude certainty can affect general self-certainty and, thus, have consequences that extend beyond the attitude domain. Across two studies, attitude certainty is manipulated using repeated attitude expression and attitude consensus paradigms. The implications of these manipulations are tested for feelings of general self-uncertainty (Stud...
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The purpose of this article is to apply theory and research on attitude certainty to the study of the self. Our main goal is to show that research on attitudes, and in particular attitude certainty, can provide useful insights into self-related phenomena. By considering research on attitudes, we may be able to re-interpret previous self-related findings, make new predictions regarding the self,...
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Attitude certainty has been the subject of considerable attention in the attitudes and persuasion literature. The present research identifies 2 aspects of attitude certainty and provides evidence for the distinctness of the constructs. Specifically, it is proposed that attitude certainty can be conceptualized, and empirically separated, in terms of attitude clarity (the subjective sense that on...
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با توجه به اینکه بیمه محصولات کشاورزی در ایران بیشتر جنبه ای حمایتی دارد و خسارات گزارش شده عموما بیش از حق بیمه های دریافت شده است، در این پایان نامه به جهت تعیین قیمت بیمه محصولات کشاورزی (گندم دیم) از فرآیندهای نوفه شلیک به عنوان مدلی مناسب استفاده شده است. بر اساس داده های صندوق بیمه کشاورزی از خسارات اعلام شده در سال زراعی 1388-1389 گندم دیم، در این پایان نامه حق بیمه خالص و ناخالص این محص...
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ژورنال
عنوان ژورنال: Journal of Consumer Psychology
سال: 2014
ISSN: 1057-7408
DOI: 10.1016/j.jcps.2013.07.001