Consumer choice among Mutual Healthcare Purchasers: A feasible option for China?

Consumer Preference for a No-Choice Option

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Assortment Size and Option Attractiveness in Consumer Choice Among Retailers

Vol. XLVI (June 2009), 410–420 410 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Alexander Chernev is Associate Professor of Marketing, Kellogg School of Management, Northwestern University (e-mail: ach@ northwestern.edu). Ryan Hamilton is Assistant Professor of Marketing, Goizueta Business School, Emory University (e-mail: ryan_hamilton@ bus.emory.edu)...

Mini-cholecystectomy: a feasible option.

BACKGROUND In standard or conventional cholecystectomy gallbladder is approach through a subcostal incision of 7-10 Cm. New technique and procedures have evolved, aiming at decreased tissue damage, pain, hospital stay and complications. This study was conducted to assess cholecystectomy through 5 Cm mini-laparotomy. METHODS This study was conducted at Department of General Surgery, Ward-26, J...

Consumer choice among health insurance options.

Protein Delivery: Is Iontophoresis a Feasible Option?

Biotechnology is now contributing almost one third of new drugs, and the trend is expected to be similar based on the number of molecules in different clinical trials. Most of these protein based pharmaceuticals are delivered by injections, which are painful and carries a risk of infection. Alternative delivery routes/techniques are being investigated and transdermal iontophoresis is one of the...