Consumer Attitudes and Purchase Intentions toward Food Delivery Platform Services

Consumer Attitudes and Purchase Intentions of Cruises in China

Should We Label Products from Clones? An Exploratory Study of Beliefs, Attitudes and Food Safety Information on Consumer Purchase Intentions

The primary purpose of this study is to investigate the impact that credible food safety information has on consumer purchasing of products from the offspring of clones. Also explored is the relationship between consumer beliefs and attitudes about using cloning as a technology with regard to food purchases. Results from a sample of 145 individuals found that credible information about food saf...

Raise the Curtains: The Effect of Awareness About Targeting on Consumer Attitudes and Purchase Intentions

We investigate the effect of awareness about targeting on users’ attitudes towards a targeted ad and behavioral intentions towards the advertised product. Specifically, we study the effect of a notice that makes individuals aware that a particular advertisement has been targeted to them on their attitudes about the product and intentions to purchase the product. We find that, among individuals ...

Determinants of Consumer Attitudes and Purchase Intentions with Regard to Genetically Modified Foods

Consumer Ethnocentrism, Product Attitudes and Purchase Intentions of Domestic Products in China

The globalization of market has brought considerable foreign goods to Chinese consumers. The competition between domestic and foreign corporations became more and more intense during last decades. This study focuses on how consumer ethnocentrism influences the preference for domestic goods among Chinese consumers. The data were collected through questionnaire from 501 middle school students. Th...