Consumer Attitude, Consumer Trust, and Price Perception on Purchace Decision

The purpose of this studyis to determine if consumer attitudes, confidence and awareness prices influence purchasing decisions at KebabQue Sepanjang. survey used questionnaires collect data, the population MSME is not yet known. sample taken using Lameshow formula result 96, rounded up 100. method in study accidental sampling. results show that attitudes have a significant impact on purchase decisions, trust has posittive andssignificant deecisions. Price positive important decisions. Consumer price also positife implications are partners will continue provide high quality foods meet needs as much possible so consumers can truly Kebab Que foods.