منابع مشابه
Towards Consumer Ethnocentrism and Animosity in Indonesia
This current study aimed at investigating the effects of gender (male versus female) and age (younger versus older) on consumer ethnocentrism and animosity in Indonesia in regard to eight opposed countries. Based on the ANOVA test, the findings showed that female and young consumers have a higher political and economical animosity; while female and old consumers tend to have higher ethnocent...
متن کاملtowards consumer ethnocentrism and animosity in indonesia
this current study aimed at investigating the effects of gender (male versus female) and age (younger versus older) on consumer ethnocentrism and animosity in indonesia in regard to eight opposed countries. based on the anova test, the findings showed that female and young consumers have a higher political and economical animosity; while female and old consumers tend to have higher ethnocent...
متن کاملThe Impact of Country-of-Origin Image, Consumer Ethnocentrism and Animosity on Purchase Intention
The purpose of this study is to examine the effects of country-of-origin image, consumer ethnocentrism and animosity on the purchase of domestic and foreign products in China. AMOS software was used to analyze the data from the questionnaire survey. The results indicate that the effects of consumer ethnocentrism are significant in the case of domestic and foreign products in China, and the hypo...
متن کاملThe Purchase of Foreign Products: The Role of Brand Image, Ethnocentrism and Animosity: Iran Market Evidence
Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...
متن کاملStrategic Localization of Global Brands: Choosing Brand Names to Minimize the Impact of Consumer Animosity and Leverage Positive Country-of-Origin Perceptions
Geopolitical disputes often trigger consumer animosity, turning a foreign brand’s otherwise positive country-of-origin perception into a serious impediment to its success. Building on psycholinguistic research, we propose a theoretical framework elucidating how consumers react to different types of brand naming strategies. We demonstrate that brand names localized via certain strategies not onl...
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ژورنال
عنوان ژورنال: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY
سال: 2014
ISSN: 2278-5612
DOI: 10.24297/ijmit.v10i4.630