CONSUMER ACQUAINTANCE AND PERCEPTION ABOUT MOBILE WALLETS IN INDIAN URBAN CONSUMER MARKETS

نویسندگان

چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Competition Remedies in Consumer Markets

When competition occurs in a market, firms strive to attract business by meeting the needs of consumers more effectively than their competitors. This is mutually beneficial to consumers and firms. Competition provides consumers with low prices, high quality, wide variety, and innovative products. Firms are rewarded with more business and higher profits, presuming they provide better goods and s...

متن کامل

Urban Consumer Culture

Over the past decade, urban residents have experienced a consumer revolution at multiple levels. In terms of material standard of living, sustained economic growth has dramatically increased spending on discretionary consumer purchases and urbanites have enthusiastically consumed globally branded foodstuffs, pop-music videos and fashion. At the same time, however, income distribution has become...

متن کامل

Ethical Consumer Movement: Consumer Ethical Concerns and Behaviors

Background: Consumer ethical behavior has attracted much attention in recent years. However, most empirical research has focused on specific instances of ethical consumer behavior and ignored other ethical behaviors. This means a complete lack of understanding of the lifestyles of ethical consumers. In this article, while referring to the formation of ethical consumption, a full range of ethica...

متن کامل

Exploring the Mobile Consumer

The use of personal mobile and wireless devices as a medium for communicating with and delivering value to consumers, a new marketing venue often labeled “mobile marketing,” has recently become a rapidly growing practice. Many industry analysts agree that the notion of one-to-one marketing is now a more realistic vision due to the rise of mobile marketing (hereafter, m-marketing). Accordingly, ...

متن کامل

Localization--the revolution in consumer markets.

Standardization has been a powerful strategy in consumer markets, but it's reached the point of diminishing returns. And diversity is not the only chink in standardization's armor: Attempts to build stores in the remaining attractive locations often meet fierce resistance from community activists. From California to Florida to New Jersey, neighborhoods are passing ordinances that dictate the si...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: IJASOS- International E-journal of Advances in Social Sciences

سال: 2019

ISSN: 2411-183X

DOI: 10.18769/ijasos.531390