Constructing Value Co-Creation Behavior on Loyalty to Community of Organic Food Products in Indonesia

The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Competition in the service industry is intense. To deliver value-added services, more companies are focusing on consumers as a powerful means of establishing firm performance through dialog, participation, and engagement. However, scant research has been conducted to examine whether customer value co-creation can boost brand equity, particularly among SMEs. To address these shortcomings in the ...

Strategic Value Co-creation Model in Banking Industry of Iran

Abstract Value Co-creation as a concept has attracted many scholars' and managers' attention. This paper aims to develop a comprehensive model for value co-creation in banking industry in Iran. Identifying the dimensions and factors of organizational value co-creation and customer value co-creation is also in the second priority. These are followed by some guidelines and recommendations for va...

Exploring Digitalization and Value Co-creation in the Food Industry

SAMMANFATTNING ”EXPLORING DIGITALIZATION AND VALUE CO-CREATION IN THE FOOD INDUSTRY” Date: 2017-06-05 Level: Master Degree Project in Industrial Engineering and Management, 30 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Camila Medina, 8 May 1992 Monika Miljanović, 19 September 1993 Title: Exploring digitalization and value co-creation in the foo...

The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Social media based brand communities are communities initiated on the platform of social media. In this article, we explore whether brand communities based on social media (a special type of online brand communities) have positive effects on the main community elements and value creation practices in the communities as well as on brand trust and brand loyalty. A survey based empirical study wit...