Considering Customer Lifetime Network Value in Oligopoly Markets With The Use of Game Theory Approach

This research proposes a model that calculates the customer lifetime value and simultaneously considers network effects. An oligopoly market is also considered in which companies compete with each other. Each company has number of buyers sellers offers its services to free while receiving sellers' membership fees return. Interestingly, customers interact other change companies' clients. interaction between them known as word-of-mouth marketing, it exists among sellers. It noteworthy existence both only meaningful. Indeed, increase leads rise makes more profitable. In fact, effects are categorized into four forms follows: (1) buyers’ on other, (2) sellers’ (3) sellers, (4) their buyers. These main factors tend take consideration when determining optimal marketing pricing policies. Applying differential game theory possible receive share, advertising, strategy.