Consequences of Social Media Marketing Activity and Trust on Local Fashion Brands in Indonesia
نویسندگان
چکیده
This research aims to test and analyze the role of Brand Equity Attitude Toward Influencer as mediation influence Social Media Marketing Activity Trust on Purchase Intention in Instagram social media users. The type used is hypothesis testing using cross sectional with data be this primary through distributing questionnaires 211 intended analysis units. results indicate that there a positive mediated by
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ژورنال
عنوان ژورنال: The Management journal of Binaniaga
سال: 2023
ISSN: ['2527-4317', '2580-149X']
DOI: https://doi.org/10.33062/mjb.v8i1.15