Competitive pricing on online markets: a literature review
نویسندگان
چکیده
Abstract Past reviews of studies concerning competitive pricing strategies lack a unifying approach to interdisciplinarily structure research across economics, marketing management, and operations. This academic void is especially unfortunate for online markets as they show much higher dynamics compared their offline counterparts. We review 132 articles on posted goods either e-tail or in general. Our main contributions are (1) develop an interdisciplinary framework structuring scholarly work models (2) analyze how far applies retail markets.
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ژورنال
عنوان ژورنال: Journal of Revenue and Pricing Management
سال: 2022
ISSN: ['1476-6930', '1477-657X']
DOI: https://doi.org/10.1057/s41272-022-00390-x