Comparison of Laptop Computer Purchasing Intentions with Different Customer Segments

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Customer-driven Purchasing Empirical Applications

Purpose The purpose of this paper is to illustrate application of a method for customerdriven purchasing. Design/methodology/approach A method for customer-driven purchasing was developed and applied within a research project using a combination of a multiple case study and focus groups. The research project involved six companies within different lines of trade and the method was applied to mo...

The Business Model of Sports Academies with an Emphasis on Value Proposition and Customer Segments

Background. Nowadays, sport is considered as a good base for marketing and entrepreneurship. Business model design is also increasingly welcomed. But in the field of sports businesses and sports academies in Iran, no research has been conducted, and no specific business model has been introduced. Objectives. The purpose of this study is to identify and prioritize the value proposition componen...

a comparison of teachers and supervisors, with respect to teacher efficacy and reflection

supervisors play an undeniable role in training teachers, before starting their professional experience by preparing them, at the initial years of their teaching by checking their work within the proper framework, and later on during their teaching by assessing their progress. but surprisingly, exploring their attributes, professional demands, and qualifications has remained a neglected theme i...

A method for customer-driven purchasing

Competitiveness based on customer interaction is the baseline for strategies such as customization, postponement and customer-driven manufacturing. The emphasis is on the interface between a focal actor and the customer. The approach may however have implications that explicitly influence the suppliers of the focal actor and this is the core theme of customer-driven purchasing. The method for c...