Comparison of Cluster Validity Index and Distance Measures Using Integrated Cluster Analysis and Structural Equation Modeling the Warp-PLS Approach

This study wants to compare the Integrated Cluster Analysis and SEM model of Warp-PLS approach with various cluster validity indices distance measures on Service Quality, Environment, Fashions, Willingness Pay, Compliant Paying Behavior Bank X Customers. The data used in this are primary. variables service quality, environment, fashion, willingness pay, compliance paying behavior at X. were obtained through a questionnaire Likert scale — measurement primary using average score each item. sampling technique was purposive sampling. object observation is customer as many 100 respondents. Data analysis carried out quantitatively, descriptive first. An linkage method three measures. approach's integrated Gap Index, Index C, Global Sillhouette, Goodman-Kruskal Manhattan Distance better than Gap, Euclidean Minkowski Distance. novelty research application 4 indices, namely C Goodman-Kruskal, measures, Euclidean, Manhattan, distances simultaneously.