Communication Strategies of Internet Marketing of Trading Enterprises

Purpose: The article aims to analyze the peculiarities of communication strategies Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: strategy marketing a trading enterprise plays an integral role improving corporate strategy, ensuring stable operations current economic environment, forming competitiveness enterprise. using trade enterprises are application wide range improve positioning enterprise's brand increase its penetration into market goods. Design/methodology/approach: method induction deduction was used identify enterprises. Findings: An important research direction is analysis process formation organization based on practice management decisions. results study reveal achievements implementing advertising campaign, quality structural elements necessary effective implementation. Research, Practical & Social implications: Due attention paid developing through various means use examines features sales policy, campaigns, as areas manifestation. implementation modern strategic importance commercial ensure long-term viability. Originality/value: obtained may be useful organizing planning marketing.