Communicating the Value of Waste Management to Customers: Focus on Website Content

Understanding waste management processes and their role in positive environmental changes is significant at various levels. Among members of the public, awareness can be fostered by communicating benefits responding to needs individuals.
 The web one communication channels that easily accessible many users managed organisations. Therefore, this study aims explore combinations content ideas, forms, customer value dimensions with society about through a website. Theoretical analysis showed purposeful implemented utilising different using marketing principles.
 Quantitative organisation websites was conducted directed toward current state its patterns. results revealed focuses on repetitive functional informative articles. Thus, lack more diverse presenting emotional social values identified.
 field benefit integrating theory identify new opportunities ways involve achieve scale impact needed.