Comment—Cross-Brand Pass-Through: Fact or Artifact?
نویسندگان
چکیده
منابع مشابه
Transdifferentiation--fact or artifact.
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2007
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.1060.0242