منابع مشابه
Internet Marketing Strategies
The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...
متن کاملDefensive Marketing Strategies
This paper analyzes how a firm should adjust its marketing expenditures and its price to defend its position in an existing market from attack by a competitive new product. Our focus is to provide usable managerial recommendations on the strategy of response. In particular we show that if products can be represented by their position in a multiattribute space, consumers are heterogeneous and ma...
متن کاملinternet marketing strategies
the use of the internet has increased in recent years remarkably. companies employ the world wide web (www) to gather, disseminate and interchange information with actual and potential customers, and then internet technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as porter's competitive strategies. many research findings confi...
متن کاملMarketing Strategies for Organic Products in Iran
The strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. Although, there are evidences of the growth of organic farming in Iran but, there are no useful information and proposals for making marketing strategies in organic production hol...
متن کاملMarketing Time and Pricing Strategies
This study examines how overpricing of properties (in terms of above-market price), along with various housing attributes, influence their time-on-market (TOM). A two-stage methodology is deployed. In the first stage, the above-market price is measured by the difference between list price and expected sale price, with the latter being regressed through a hedonic pricing model. Then the effects ...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2008
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.1070.0341