Colour and gender: language nuances

It is a deeply rooted belief that women possess richer colour vocabulary than men (Rich, 1977). According to Lakoff, certain adjectives denoting (e.g. mauve) would never be naturally chosen by unless they were «imitating woman sarcastically, or homosexual, an interior decorator» (1973, p. 49). Are these affirmations adjusted our present reality? Nowadays, in almost every economic sector. Consequently, proficient use of expected from professionals, regardless their gender. Hence, if the differences are learnt and highly dependent on user’s necessities expectations, then said after globalisation exposure Internet should not so striking. With this objective mind, study analyses elicitation performed university students. Both descriptive capacity lexicon availability measured depending students’ terms usage. Furthermore, potential reasons for variation provided.