Color Psychology in Marketing

The purpose of this research was to review the psychology colors in marketing. People make their minds about product or people within 90 seconds. About 62 % a assessment is based on alone. Thus, color not only using differentiate your from competitors, but it also affects moods and feelings individual buyers, thus attitude towards certain product. Human are changeable overtime; thus, every marketing managers should know importance products packaging accordingly. This study evaluates literature linking psychology. found that play an important role Managers give immense attention brands order attract large number customers. Limitations future agenda presented.