Collective value creation: a new approach to stakeholder value

Brand Value Co-creation: towards a Multiple Stakeholder Perspective

Supply chain value creation methodology under BSC approach

The objective of this paper is proposing a developed balanced scorecard approach to measure supply chain performance with the aim of creating more value in manufacturing and business operations. The most important metrics have been selected based on experts’ opinion acquired by in-depth interviews focused on creating more value for stakeholders. Using factor analysis method, a survey research h...

New paths to value creation in pharma

In a changing industry, survival increasingly depends on leading in categories and distinctive business capabilities.

Stakeholder Salience Influence on Bureaucratic Program Enterprise Value Creation

In 2009, the Government Accountability Office reported that two-thirds of major weapon systems acquisition programs were required to report budget overruns and were almost two years behind schedule for delivery of capability to the warfighters. The Secretary of Defense and the President of the United States asked the same question: “How do we fix DOD acquisition?” The Acquisition system has bee...

Measuring Customer Acquisition Value: A Comprehensive Approach to Customer Equity

In information technology era, databases are known asone of the most valuable resources for organizations, especially usedin database marketing. Customer Equity is a key concept in DatabaseMarketing which integrates customer acquisition, retention and development.From the perspective of customer equity, customers are theprimary source of both current and future cash-flows. Customer equitymodels...