Cognitive Load has Negative After Effects on Consumer Decision Making
نویسندگان
چکیده
منابع مشابه
Cognitive Load Has Negative after Effects on Consumer Decision Making
Concurrent cognitive load has a devastating effect on consumer decision making. Implicit in the theorizing about cognitive load seems to be that this negative effect disappears when the load is removed. Three experiments explored whether cognitive load produces after-effects and showed that various types of prior cognitive load increase the subsequent impact of easily available information on b...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2005
ISSN: 1556-5068
DOI: 10.2139/ssrn.813684