Co-creating corporate brand identity with online brand communities: A managerial perspective
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2019
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2018.07.015