Citizen typography and political brands in the 2016 US presidential election campaign
نویسندگان
چکیده
منابع مشابه
Modeling and forecasting US presidential election using learning algorithms
The primary objective of this research is to obtain an accurate forecasting model for the US presidential election. To identify a reliable model, artificial neural networks (ANN) and support vector regression (SVR) models are compared based on some specified performance measures. Moreover, six independent variables such as GDP, unemployment rate, the president’s approval rate, and others are co...
متن کاملA Readability Analysis of Campaign Speeches from the 2016 US Presidential Campaign
Introduction The goal of this report is to assess the readability of the campaign speeches of five presidential candidates in the 2016 US presidential race and to examine their evolution over time and according to the type of speech. Readability can be defined here as the reading level, from grade 1 to grade 12, of a document. It is determined by looking at the lexical contents and the grammati...
متن کاملAcceptance, Use, and Influence of Political Technologies among Youth Voters in the 2008 US Presidential Election
The visibility of network-based technologies in the 2008 U.S. presidential election is indicative of their importance as tools to inform and motivate a populace. By explaining what factors impact usage behaviors with respect to these technologies, their use can be better encouraged. In this paper, the authors examine the constructs influencing usage behaviors for political technologies using th...
متن کاملMoralization and the 2012 U.S. Presidential Election Campaign
People vary in the extent to which they imbue an attitude with moral conviction; however, little is known about what makes an issue transform from a relatively non-moral preference to a moral conviction. In the context of the 2012 U.S. presidential election, we test if affect and beliefs (thoughts about harms and benefits) are antecedents or consequences of participants’ moral conviction about ...
متن کاملPolling and Prediction in the 2016 Presidential Election
Donald Trump was elected president of the United States on 8 November 2016. Within hours, TV pundits were declaring, “Data is dead.” Is this a case of water everywhere but not a drop to drink? It appears so on the surface. More than 250 nationally representative voter-preference surveys were done after the Republicans selected Trump for president and Mike Pence for vice president and the Democr...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Marketing Theory
سال: 2018
ISSN: 1470-5931,1741-301X
DOI: 10.1177/1470593118763982