Citizen Relationship Management (CiRM): passado, presente e futuro de um conceito emergente
نویسندگان
چکیده
Abstract Although Citizen Relationship Management (CiRM) has been adopted worldwide to enhance the relationship between governments and citizens, little is known about scientific field of CiRM. This article uses a literature review analyze CiRM understand its intellectual structure set research agenda. We analyzed 24 articles published from 2005 2020, revealing that an emergent concept in literature, context-dependent, divided into three categories: development integrative models; government citizens; evaluation public services. Research on predominantly empirical, lacking conceptual maturity enables contributive theoretical empirical developments. propose agenda addressing main gaps: adoption, implementation, efficiency strategies, as well integration such strategies different levels. first comprehensive CiRM, shedding light knowledge understanding past, current panorama. contribute knowledge, guiding researchers’ efforts fields adoption implementation processes; managerial practice; service provision.
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ژورنال
عنوان ژورنال: Cadernos Ebape.br
سال: 2021
ISSN: ['1679-3951']
DOI: https://doi.org/10.1590/1679-395120200057