Chinese University Female Students’ Consumption Tendency towards Different Product Promotion Ways on New Media Platforms

In an era when various new media platforms are widely entering people's lives, the content on these is becoming more and extensive. Various product merchants also aiming at this trend, using influence of netizens bloggers to put their own promotion such platforms. Female college students, as a kind customer group with strong willingness consume exposure platforms, have naturally become target customers many merchants. The purpose study analyze consumption tendency female students towards existing mainstream provide some reference ideas for customers, merchants, platform operators. This collected familiarity, acceptance frequency 150 five types platforms’ common marketing modes by means questionnaires. After analyzing responses, it concluded that familiar forms placed well-known female-targeted likely accept subtle strategies smaller ratio advertisements itself, make multiple purchases under styles easier complete shopping channels emotional appeal.