China's Public Diplomacy to Build a Positive Image among The Muslim Community in Indonesia

To carry out economic and political expansion in various countries, China has also exerted public diplomacy efforts to maintain its image. Indonesia as one of the most important destinations is not an exception. This research aims analyze strategies adopted by sustain positive image among Muslims Indonesia. study uses a qualitative method using conceptual framework diplomacy. Data were collected from primary secondary sources on Indonesian government, Chinese well Muslim groups 2000 2019. shows that China, during Xi Jinping era, actively been carrying activities specifically directed toward through official representatives, educational cultural institutions, Confucius Institutes.