Cause-related marketing of products with a negative externality
نویسندگان
چکیده
منابع مشابه
Schedules for marketing products with negative externalities
a r t i c l e i n f o a b s t r a c t Keywords: Negative externality Social network Efficient algorithm Marketing schedule Regret-proof schedule With the fast development of social network services, network marketing of products with externalities has been attracting more and more attention from both academia and business. The extensive study on network marketing mainly concerns with positive e...
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ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2016
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2016.04.006