Case Study of Furniture Manufacturing Companies

Purpose: This study encompasses four cases pertaining to furniture manufacturing industry in India. Manufacturing is essential for our nation and hence companies are studied namely: Spacewood Pvt. Ltd, Choice Furntech LLP, Stanley Lifestyles VK Sofa Makers Pvt.Ltd. There few similarities associations with all of these companies. also uncovers various aspects minute details related pricing, customization, unique selling proposition via segmentation/segments that they operating in. The basically seasoned very strong fundamentally operationally. Design/Methodology/Approach: Observations interactions/interviews employees the along online databases were finding dissimilarities certain key variables bring out best variables/ practices could be replicated by others. Findings/ Results: case reviews current situation customization processes through multiple India data collected from interaction employees, vendors, customers, company websites, scholarly literature, internet sources results have far reaching implications when compared others abroad. Originality: It a find commonality or similarity[s] among reference makers any future entrepreneurs sustainable/ implementable business model can grow rapidly superior service quality. Type Paper: Case Study based research analysis knowing dissimilar same as well know similar nature given market space; science art running basis this study.