CAQDAS: a supplementary tool for qualitative market research
نویسندگان
چکیده
منابع مشابه
Atlas.ti for Quality in Qualitative Research: A CAQDAS Project
In this paper, I discuss a variety of theoretical and conceptual dimensions of Atlas.ti (Muhr, 1994, 1997a, 1997b). I draw on my own Atlas.ti experiences, and discuss advantages and disadvantages of using computer aided qualitative data analysis software (CAQDAS) (Lee and Fielding 1995). How can the quality of a research project be enhanced and how will the end product be affected? These are so...
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ژورنال
عنوان ژورنال: Qualitative Market Research: An International Journal
سال: 2008
ISSN: 1352-2752
DOI: 10.1108/13522750810845568