Can a meta sustainability label facilitate more sustainable consumer choices?

نویسندگان

چکیده

The current sustainability labeling landscape has been accused of creating unnecessary consumer confusion due to too much, complex, similar, and ambiguous information. Meta-sustainability is proposed as a solution. We provide the first evidence on added value this instrument based survey in USA (N = 518) Germany 520). Participants were randomly allocated one four different conditions: (1) traditional labeling, (2) new, common label design, (3) plus meta label, (4) design label. study confirms preference for sustainability-labeled products both countries. In USA, outperforms labeling. Adding reduced effect. Germany, improved effectiveness some segments. new designs are built branding UN's Sustainable Development Goals, which makes them practically relevant global implementation.

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ژورنال

عنوان ژورنال: Business Strategy and The Environment

سال: 2023

ISSN: ['0964-4733', '1099-0836']

DOI: https://doi.org/10.1002/bse.3488