Buyer Monitoring: A Means to Insure Personalized Service
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منابع مشابه
Buyer Monitoring: A Means to Insure Personalized Service
Vol. XLVI (October 2009), 573–583 573 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Robert J. Kwortnik Jr. is Associate Professor of Marketing (e-mail: [email protected]), and W. Michael Lynn is Professor of Marketing (e-mail: [email protected]), Cornell University School of Hotel Administration. William T. Ross Jr. is Smeal Research Fellow in Marketing ...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 2009
ISSN: 0022-2437,1547-7193
DOI: 10.1509/jmkr.46.5.573