Bunda

This research aims to understand the process that led consecration of butt as a cultural product at time when mass culture in Brazil was expanding and military-corporate dictatorship consolidated political regime heterosexuality. The transformations visibility status city Rio de Janeiro, which followed strengthening tourism, allowed female body incarnated carioca incorporated new models Brazilianness. In this context, emerged possible sign well an agent history, since it mediated economy gender, race, class, sexuality circulated through consumption. visual favored biopolitical negotiated evolution national “nature” perfect body. sense, article seeks map out regulatory expose structures power knowledge sought produce regimes truth about Supported by elements (goods, images, services, etc.) work investigates ways co-opted part Brazilian culture, supporting global commercialization bioesthetics.