Building a Travel Influencer Brand Using Instagram Tools
نویسندگان
چکیده
منابع مشابه
Brand Building on the Internet
On the Internet today, a type of customer called “Information Seeker” may develop more easily, who tries to gather independent sources of information about different products prior to purchase and thus makes a deliberate selection rather than trusting sellers or brands. Therefore, the function of brands in transmitting information will lose significance, with enormous impact on brand loyalty, e...
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The merits of representing scientific theories in formal logic are well-known. Expressing a scientific theory in formal logic explicates the theory as a whole, and the logic provides formal criteria for evaluating the theory, such as soundness and consistency. On the one hand, these criteria correspond to natural questions to be asked about the theory: is the theory contradiction-free? (is the ...
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ژورنال
عنوان ژورنال: Management of Organizations: Systematic Research
سال: 2018
ISSN: 2335-8750
DOI: 10.1515/mosr-2018-0010