منابع مشابه
Design chain management: bridging the gap between engineering and management
Because of economic globalization, modern product development has become greatly dependent on effectively leveraging external resources with customers, suppliers, technology providers, and business partners by means of inter-organizational collaborations. Consequently, supply chain management has received considerable attention, with studied that have concentrated on sales forecasting, producti...
متن کاملBridging the Gap between Design and Engineering in Packaging Development
Packaging designers often come up with splendid design proposals, without being aware of technical, marketing or economical restrictions. This leads to infeasible proposals, so many packaging design projects fail. To bridge the gap between design and marketing, a tool has been developed that shows several designs to an extensive community. Designers now have the possibility to get feedback of t...
متن کاملBridging the marketing theory–practice gap with marketing engineering
New developments in marketing management support systems (MMSSs) have provided the marketer with a growing supply of tools that can enrich decision making. In this paper, we describe the concept of marketing engineering — an approach to solving marketing decision problems — popularized by Lilien and Rangaswamy [Lilien GL,Rangaswamy A. Marketing engineering: computer-assisted marketing analysis ...
متن کاملBridging the Gap Bridging the Educational Research-Teaching Practice Gap
The first paper [1] in this two-part miniseries on conceptual understanding discussed expert and novice conceptual knowledge, the multifaceted nature of conceptual understanding, and the cognitive skills essential for constructing it. This second article presents examples of instruments for the assessment and development of five facets of conceptual understanding that require competence in the ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Molecular Therapy
سال: 2004
ISSN: 1525-0016
DOI: 10.1016/j.ymthe.2004.03.002