Brick or Click? Channel Choice Disruptions in Travel Industry
نویسندگان
چکیده
منابع مشابه
New Product Design under Channel Acceptance: Brick-and-Mortar, Online-Exclusive, or Brick-and-Click
I n recent years, an increasing number of brick-and-mortar retailers have entered into the new brick-and-click era. Within this context, when a manufacturer presents a new product offering to a retailer, the ultimate decision is often made by the retailer regarding (1) whether to carry the new product, and (2) the channel outlet the product will be carried in (i.e., in-store only, online-exclus...
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The Internet’s large-scale global penetration has spawned an increasingly large number of technologyand Web-savvy consumers, creating a huge opportunity for both industrial manufacturers and their end customers. Over the past decade, e-commerce has evolved from a basic communication and transaction channel between buyer and seller, to an end-to-end collaboration medium between all stakeholders....
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Attracted by the numerous benefits of E-commerce, many traditional brick-and-mortar firms have embraced the Internet to supplement their business operations and have adopted the “click-and-brick” approach. Despite these changes, insufficient empirical research has been conducted on the impact of different firm types on financial performance. Based on the resource-based view, this study presents...
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ژورنال
عنوان ژورنال: Asia-Pacific Journal of Management Research and Innovation
سال: 2019
ISSN: 2319-510X,2321-0729
DOI: 10.1177/2319510x19829308