Brand Reputation Management And Brand Experience Towards Reputation of Malaysian Polytechnics
نویسندگان
چکیده
منابع مشابه
Stretching ̄rm and brand reputation
I consider an adverse selection model of ̄rm reputation. Each ̄rm is characterized by an exogenously given quality level, which is the ̄rm's private information and applies to any product it sells. Consumers observe the performance of the ̄rm's products, which is positively related to the ̄rm's quality level. The ̄rm's reputation is given by the consumers' posterior on the ̄rm's quality level given th...
متن کاملStructural Model of Brand Ambidexterity Impact on Brand Commitment through Brand’s Performance, Image and Reputation
Brand ambidexterity strategies help organizations improve their capabilities and performance and simultaneously discover new opportunities. The purpose of this study is to investigate the effects of brand ambidexterity strategies on brand commitment through brand’s performance, image and reputation. The statistical population of this research were the users of Pishgaman Company. Random sampling...
متن کاملBrand Reputation, Warranty, and Product Quality
When product quality is unobservable to consumers, a manufacturer can convey the quality information using signals such as warranty and brand reputation. The purpose of this paper is to study the interactions between warranty, brand reputation, and product quality, and to examine the quality signaling strategies. We model a monopolist who tries to convey unobservable product quality to heteroge...
متن کاملInvestigating the effect of strategic orientations and the role of organizational ambidexterity on academic brand reputation
Today, increasing competition in the education sector shows the growing importance of the university brand in educational institutions. Therefore, this study shows the factors affecting the brand performance of the university and the effect of using two strategic orientations simultaneously (entrepreneurial orientation and interactive orientation) on brand performance with the mediating role of...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Jurnal Intelek
سال: 2020
ISSN: 2682-9223,2231-7716
DOI: 10.24191/ji.v15i1.272